Pivots of Change With Char

Charlene Sarraf, a private life coach, sought to rebrand with a website to book clients, sell her guided journals, and promote therapeutic hikes.

Individuals ready to pivot toward growth and transformation, with services designed for diverse ages, genders, and backgrounds.
Transitioning from a referral-based model while maintaining familiarity for current clients.
Expanding into group work, events, and product sales.
Ensuring her guided journals were accessible and interactive on both desktop and mobile platforms.
Designed a clean, welcoming website that bridged her existing brand with her new offerings.
Developed digital journals with interactive text boxes, optimized for mobile and desktop, alongside printable versions.

Home Page

Charlene’s love for orange, symbolizing joy and autumn, was a cornerstone of her branding. She also gravitated toward blue but wanted guidance on harmonizing the two.

We created a balanced palette with:
- Warm Oranges: Evoking energy, positivity, and her love for autumn.
- Soft Blues: Adding calm, trust, and balance to complement the vibrancy of orange.
The combination allowed her brand to feel inviting and dynamic while maintaining a sense of tranquility and professionalism.
Charlene’s original logo was a dandelion blowing away to represent embracing change. I took the concept and modernized it for her, adding in her new color palette. We created both a brand mark and a word-mark for different purposes depending on her needs.
A key feature Charlene wanted for her new site was the ability to sell products. We created two storefronts: one for her journals and another for her therapeutic hikes. To align her journals with her branding, Charlene provided the content, and I designed both a printable version and a fillable digital version for her customers. We highlighted them on her homepage to drive traffic to her storefront and remind her clients of their existence when they come to book appointments.